IBM Explainer Boards - SoM exercise

(FICTIONAL) Brief: IBM is developing a SmartCity concept promoting less traffic, affordable housing and lower energy costs. They want an inviting and friendly Explainer Video (definitely don't want to come across as intrusive!) to demonstrate this concept. IBM provided the script Illustrations to help me on my way.

My Solution: I researched the IBM brand by checking out their brand guidelines and social media, downloaded their colour palettes and started generating some ideas based off the Illustrations I was provided with. I proceeded to lean off the script while coming up with visual metaphors. This was then strung together with clever transitions, showing how I would handle the project in it's entirety.
Today’s cities have populations they were not designed to support.
And this causes:
Grid-lock on the roads.
A lack of affordable housing.
And, high energy costs.
At IBM, we’re good at solving problems.
So we came up with a solution.
Traffic lights that talk to cars and buses to optimize traffic.
Multi-use buildings designed to keep housing affordable.
An on-demand-grid intelligently providing power only when needed.
We’re working towards a safer, more efficient, more connected city.
A smarter city.
Intrigued? Find out more at
Back to Top