(FICTIONAL) Brief: Fox was launching a new dance show called Urban Freestyle: Tokyo Throwdown and wanted Title Designs (or a Title Lockdown) of the show. They wanted it to feel sexy and be inspired by the show's unique location in Tokyo. Deliverables: 6-10 sexy Title Designs.
My Solution: The focus here was on type face choice, spacing and kerning. The idea here is that if the designs work in the lockup in black and white, you can take them further with colour, textures and flourishes. So this would be the very first step in a pitch process. I kept the designs fairly simple/reserved, definitely could have experimented more!